Hosted 3G Video Call Completion/Termination and MMS Video Mail Messaging

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Video Call Completion/Call Termination Service

While the penetration of 3G mobile phones continues to increase rapidly, the usage of 3G video calling is growing at a much lower rate. Many of the issues affecting the use of 3G video calling is the actual user experience of making video calls. In many networks, callers attempting to place a video call to subscribers who are unable to receive the video call (such as their phone is turned off or they are a non-3G subscriber), are usually provided either a vague error message on their handset informing them that the call cannot be completed, or in some cases, prompted to place a voice call instead – defeating the purpose of making a video call. Video CallAnswer is a hosted call completion service that offers mobile operators the means to improve the experience of 3G video calling while at the same time generating revenues from increased video call termination. The service allows 3G subscribers to place video calls to other video and non-video mobile subscribers, regardless of the intended subscriber's network status, and record video messages for them when their call cannot be completed. Instead of being prompted with a vague handset message that their call has failed to connect, the caller is prompted with a video greeting informing that the call cannot be placed and provided with the option to record and send a 3G video mail message. If the caller decides to leave a message, the message is sent to the recipient as an MMS mail together with text containing the caller’s mobile number and the time & date the message was left. Video CallAnswer benefits mobile operators, 3G subscribers and 2G subscribers:

		Video calls that cannot connect to the called party are answered by the call completion service, offering 3G subscribers an improved user experience.

		3G subscribers can record and send video mail messages when calls cannot be completed.

		2G subscribers, who do not have video calling capabilities, can receive video recordings in the form of an MMS mail messages.

		2G subscribers who receive MMS video mail messages are introduced to the benefits of 3G video calling, which can lead to increased 3G take up.

		Video calls are always terminated so mobile operators generate revenues from all video calls.

		CallAnswer is offered as a hosted call completion service, enabling mobile operators to implement with no Capex and minimal Opex.

Flexible Notification

Video CallAnswer supports several notification methods. Subscribers can receive a simple missed call notification in the form of an SMS, or have recorded video messages forwarded to them in one of the following ways:

As an MMS video mail message with a .jpeg or 3GPP video attachment.

As an e-mail with either a .jpeg image or .wmv video attachment.

Customization

Video CallAnswer utilizes VXML to create call answer services. This enables easy customization of virtually all elements of the caller interface to meet the customer’s requirements, including the Video call-flow and graphical layout.

Video Greeting Personalization

Video CallAnswer can be configured to provide callers with a pre-defined, default video greeting message, or alternatively subscribers can also personalize their own interface by recording or selecting their own video greeting.

Security

To ensure that the system remains secure and only accessible to authorized subscribers, Video CallAnswer can be integrated with many existing authentication APIs.

Scalability

Video CallAnswer offers a highly scalable service. The solution can be offered with just a few ports or mailboxes and scaled to hundreds and even thousands.