Availability of mobile communications and broadband have forever changed the way we communicate, interact with each other and enjoy our free time. This change has created new challenges and opportunities for media and broadcast companies. New formats can now be created based on live user participation over video calling. These new formats are suitable for talk shows, reality shows, sports, commentary, debates, entertainment and many more:

There is also a growing need to converge traditional television, WEB and mobile content. As a result a significant growth of WEBTV, interactive TV and mobile TV channels and content availability is expected. As a result - there is a growing need for new solutions to produce video/multimedia content for these new media channels.

iPoint-media provides the following solutions to the Media & Broadcast markets:

• GOliveTV is a powerful platform for creating new formats based on live user participation in a TV show and management of the complete lifecycle of the interaction. The broadcaster can create a custom call flow from readymade building blocks and templates where user can create a video call from a PC or a mobile phone and get connected with a production team for an interactive interview and then be sent live on air.
  The management tools provide the broadcaster a high degree of control of the caller experience and call flow. New attractive formats can be created with the platform such as street reporters using semiprofessional equipment, live blogs, and caller participation in talk shows. GOliveTV enables new possibilities of bringing live contributions to the TV studio.
   
• GOliveSTUDIO is a highly integrated content repurposing and production tool for Web/Mobile TV channels as well as for traditional production companies. The product allows a production company to capture content from multiple sources such as Web pages and Web streams and broadcast the output onto the mobile telephone or onto the Web (or even to traditional TV sets).