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Techno-Trends and iPoint-media partner for the provisioning of 3G video calling applications and services

3G video calling aggregation and content delivery is a new revenue generating arena

Tel Aviv – Tuesday, October 11, 2005 – iPoint-media, a  leading provider of 3G/IP applications and services platform, announced today an agreement with Techno-Trends, a Spanish video communications systems integrator (SI) and Applications Services Provider (ASP). Under this agreement, Techno-Trends will use iPoint-media Vitrage platform to operate as a host and aggregator of 3G video calling services.

 "Over the last few months, we have been watching how European mobile operators were rapidly deploying 3G video calling handsets and services," said Ernest Companyes, CEO of Techno-Trends. "Following this mass deployment, there is a need for aggregation services to take advantage of available 3G video calling infrastructure. We have identified a few areas to focus on, such as video call centers and helpdesks, hosted video banking, video healthcare and hosted live video content provisioning." Companyes added, "After a careful market study and investigation, we have selected iPoint-media's Vitrage to be our application platform for provisioning hosted video calling services. The Vitrage platform will enable us to deliver applications to the market very quickly and thus address market needs as they arise."

"We are extremely pleased to partner with Techno-Trends for the provisioning of 3G video calling value-added services," said Muki Geller, CEO of iPoint-media. "While the operators focus on the deployment of 3G video calling infrastructure, there is an opportunity for aggregators and providers of hosted services to drive market demand and supply of 3G video calling and content services. This new market represents a significant opportunity."

iPoint-media and Techno-Trends will jointly market the solutions and services. Techno-Trends will host and operate the services and also manage premium numbers and short code contracts. Both Vitrage ViCT , the video interaction center and Vitrage O2mT, the live and interactive One2many distribution product, will operate under Techno-Trends aggregation service. The applications and the services will be developed using the Vitrage MiVRT service creation application.

About iPoint-media Ltd.

iPoint-media specializes in the development and sale of interactive video solutions, iPoint-media's leading solution is the VitrageT video applications and services platform that targets 3G/UMTS and IP networks.

Vitrage is a complete suite of applications designed for implementing video telephony-enabled contact and services centers.  Vitrage is used by the operator or the aggregator to provide services, such as customer-operator meeting points, helpdesk, campaign centers, points-of-sale, entertainment and leisure. Designed for a hosting environment, Vitrage allows the mobile operator and aggregator to license video calling functions to business organizations, which can, in turn, start video services without the need to invest significantly in infrastructure, which is in line with the Centrex model.

The Vitrage platform contains three products: Vitrage ViCT , the video interaction center, and Vitrage O2mT, a live and interactive One2many casting product. Together, they provide a complete, interactive video experience for both inbound and outbound communications for localized or hosted deployments. Vitrage also includes an innovative, embedded Multimedia Interactive Voice Response (MiVR) system. The Vitrage MiVRT is a self-service solution that performs similarly to the familiar (voice) IVR, with a new dimension provided by video. Vitrage MiVR features customizable call flows with prebuilt menus, media content and clips.

VitrageT targets 3G video telephony mobile operators, landline operators, hosted video services brokers, video services application providers, aggregators, content providers, enterprises and corporations, and is sold through telco partners.

iPoint-media was founded in 2001 with extensive know-how and experience in video applications. Its shareholders are the Israel-based Nisko Group, NeoMedia Technologies, Cornell Capital, and the company's founders, managers and employees.

For more information, please visit our Web site at http://www.ipoint-media.com

For more information, contact:
Joseph Daniel
iPoint-media Ltd.
josephd@ipoint-media.com
Tel : +972-3-7657275

About Techno-Trends

Techno-Trends was formed in Barcelona in July 1994 as a company specializing in professional videoconferencing solutions. Since then, the company has decisively grown its business in the Spanish arena, to nearly achieve 40% market share in 2004.

Its experience and specialization has been widely recognized to be the main partner for Tandberg, RADvision and VCON in Spain, and a significant partner with Polycom, Sony, Dialcom and Genesys, among others.

This, together with its highly customer-oriented philosophy, mas made Techno-Trends market leader with the best available products and services, and account for the best client portfolio: nearly 2,000 companies that recently bought products and services (among which are most of the Spain's largest companies in banking, government, education, and many other sectors) and about 400 active customers every year, of which 250 are new (first-time) buyers.

Please visit our Web site at http://www.ttrends.es.

For more information contact:
Eolo Comunicación
Techno-Trends
Gabinete de prensa, +34 91 241 69 96

 

     
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