Nov,10 2009 

iPoint-media plc
("iPoint-media")

Leading mobile operator in South East Asia selects iPoint-media's Vitrage platform for new interactive 3G video calling services through a partnership with Ericsson

iPoint-media (AIM:IPNT), a provider of live, interactive video applications and content delivery platforms for web and 3G mobile announces that a major mobile operator in South East Asia has selected the Company's Vitrage video calling application platform for immediate deployment. The platform will enable the mobile operator to offer its subscribers with an interactive 3G video services over its newly deployed 3G/UMTS network. The project is expected to be delivered within two to three months and the Board is hopeful that this initial project will accelerate penetration into the South East Asian market.

The Vitrage platform is provided through a partnership with Ericsson. Delivering an end-to-end solution, Ericsson will supply system integration services to ensure successful implementation in Mobile Operator’s network with its broad expertise, global reach and local presence.

Ericsson works as a prime integrator, helping operators from the analysis and planning stage through verification, implementation and support.  

Muki Geller, iPoint-media's CEO commented:

“We're very happy to work with Ericsson and we are very pleased with the operator’s decision. Selecting iPoint-media for this project shows again that Vitrage is the platform of choice for the delivery of new interactive visual experiences for their 3G subscribers. Vitrage offers operators an effective and economical means of increasing 3G video call traffic and generating new revenue streams”

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Notes:
The Vitrage 3G video calling service platform offers a very flexible platform for service providers, telecom operators and content aggregators looking to generate premium rate traffic and increase video calling revenues. As a result, iPoint-media's customers include a variety of top tier content aggregators, telecom operators and leading solution integration partners.