iPoint-media 3G participation TV solution selected
for Italian market

UK, Newbury – May 23, 2008 – iPoint-media (AIM:IPNT), a provider of live, interactive video applications and delivery platforms for web, 3G mobile and media, announces the signing of a reseller agreement with Systeam Consulting S.p.A., a leading Italian systems integrator. Systeam Consulting will resell iPoint-media's GOliveTV user generated content (UGC) moderation and delivery platform in the Italian media and broadcast market. Coinciding with this agreement, Systeam Consulting is working on an initial project with a leading Italian broadcaster. 

GOliveTV offers media and broadcast companies an innovative solution for incorporating 3G and web callers in live participation TV broadcasts, allowing the creation and deployment of new interactive TV show formats. The platform also enables the consumption, moderation, storage and playout of live and recorded UGC to other media formats including web broadcasts and 3G mobile services. The platform is able to receive and process UGC in the form of audio, text and video via e-mail attachments, SMS, MMS and live or recorded 3G video calls.

Joseph Daniel, iPoint-media VP Sales & Marketing, commented:

"The selection by Systeam Consulting to resell GOliveTV and immediate interest by an Italian broadcaster demonstrates the growing recognition our platform has received as the leading solution for delivering new user generated content formats in the broadcast arena. We look forward to working closely with Systeam over the coming months to further penetrate the Italian broadcast market."

Sergio Biasini, Systeam Consulting CEO, commented:

"GOliveTV is the ideal platform for the delivery of advanced participation TV and user generated content services. The addition of this innovative platform to our solutions portfolio will enable us to further enhance the types of interactive services we provide Italian broadcasters."

iPoint-media's GOliveTV solution offers media and broadcast companies the most innovative and flexible platform for delivering moderated UGC. GOliveTV is currently in use with leading broadcasters including the BBC and MediaCorp in Singapore.