23 March 2009

iPoint-media plc
("iPoint-media")
A leading mobile operator selects iPoint-media's Vitrage platform for new interactive 3G video calling services

Further to the announcement on 13 January 2009 that a major mobile operator had commenced trials, iPoint-media (AIM:IPNT), a provider of live, interactive video applications and content delivery platform for 3G mobile is pleased to announce that the mobile operator has selected the Company's Vitrage platform for immediate deployment. The platform will enable the mobile operator to offer extensive wide range of interactive video calling services over its newly deployed 3G/UMTS network.

The contract has been awarded after an extensive trial period in which the platform met all the requirements and expectations.

The Vitrage platform is provided through a partnership with Ericsson Turkey & Israel. The delivery is an end-to-end solution, under which Ericsson Turkey & Israel will supply system integration services leveraging its broad expertise, global reach and local presence.

Özgür Tohumcu, VP of Multimedia at Ericsson Turkey & Israel commented:

"Ericsson works as a prime integrator, helping operators from the analysis and planning phase through verification, implementation and support. With the true partnership with iPoint Media, we are pleased to provide this advanced end-to-end service to our customer. The platform can provide a wide range of interactive video calling services; its flexible and powerful Service Creation Environment allows rapid service development and launch."

Muki Geller, iPoint-media CEO commented:

"We are very pleased with the operator’s decision and privileged to work with Ericsson. This project and the cooperation with Ericsson further strengthens Vitrage position as the platform of choice for delivering new interactive visual experience to 3G subscribers. Vitrage offers operators powerful and cost effective means of increasing 3G video call traffic and generating more revenues"