20 January 2009

iPoint-media plc
("iPoint-media")
Russian broadcaster airs first live viewer interactive show using iPoint-media’s 3G participation TV solution

iPoint-media (AIM: IPNT), a provider of live user content delivery platforms for web, mobile and TV, announces that a major Russian media and broadcasting organisation located in St Petersburg has broadcast its first TV show using iPoint-media’s mobile 3G live interactive participation TV platform, GOliveTV. The TV show is a variety show which allows viewers to video call into the show from their 3G handsets and to participate live in competitions.

The broadcast was made in cooperation with MTS, the leading Russian mobile operator which has recently launched its 3G / UMTS network and a leading network vendor with which iPoint-media has been working closely.

Muki Geller, iPoint-media's CEO said:

"We are very excited about this project. This is the first broadcaster in Russia to take advantage of our GOliveTV platform, which enables media channels to ingest, acquire and manage content from telecom subscribers to introduce new TV show formats based on live viewer interaction and user generated content via 3G video calling. We are going through a successful project testing phase and look forward to working closely the Russian broadcaster as it continues to develop other new participation TV formats."