iPoint-media plc
 ("iPoint-media" or "the Company")
Turkish mobile operator trials iPoint-media's Vitrage platform
for new interactive 3G video calling services

iPoint-media (AIM:IPNT), a provider of live, interactive video applications and delivery platforms for web, 3G mobile and media, announces that a major Turkish mobile operator has selected the Company's Vitrage video calling application platform for a trial for the delivery of new interactive 3G video calling services to its subscribers. The Vitrage platform enables the operator to operate trials of an extensive set of interactive 3G video calling services. The platform was provided by iPoint-media through its partnership with a leading telecom network vendor.

During November 2008, Turkey awarded three 3G licenses to the mobile operators, which has led to the testing of this type of technology and the services associated with it. iPoint-media's platform was selected since it provides a wide range of interactive video calling services and because of its flexible and powerful Service Creation Environment technology. The platform operated over a production test network delivered by the leading telecom network vendor.

Muki Geller, iPoint-media's CEO commented:

"We're pleased to have been selected by the operator. This paid trial shows again that Vitrage is the platform of choice for the delivery of new interactive visual experiences for 3G customers. Vitrage offers operators an effective and economical means of increasing 3G video call traffic and generating new revenue streams. We hope to progress to entering into a deployment contract with this major operator."